Factory Berlin Website Relaunch

I led the website re-launch project at Factory Berlin, from initial project briefing, research and design, through to the development, content creation and launch of the site. As well as leading the in-house team I was responsible for collaborating with stakeholders and external agencies.

The look & feel of the Factory Berlin website. Pictured here is the partnerships page with 3D chains representing how partners are the links in our community. There is a mobile view of the locations page, and a magazine article.
Across the Factory Berlin website kinetic typographic elements from artist Federico Leggio foreground core brand values of creativity, impact and innovation.
Copy in the Factory Berlin Events calendar displays the more playful and human side of our brand, in line with the use of the Perfume colour.
The Factory Berlin website is a very mobile-first design with buttons, call-to-actions and graphic elements mirroring the UX design of main smartphone iOS and app layouts.
Content is shown in a visual-first way on the Factory Berlin magazine as demonstrated with the highlight feature.
People are at the heart of community and the Factory Berlin website mirrors this with features such as the spotlight profiles.
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